Celebrating the Successful Business Partnership between BITZER and Samyoung

“BITZER and Samyoung Celebrate 30 Years of Successful Business Partnership”

Global refrigeration compressor specialist BITZER and its Korean partner Samyoung Machinery have drawn industry attention by holding a celebratory event marking three decades of successful business cooperation.

BITZER and Samyoung announced that on June 28 they hosted a commemorative event at the SCHAUWERK Art Museum in Sindelfingen to celebrate 30 years of continuous partnership.

Since beginning their close cooperation in Korea in 1987, the two companies have continued a strong path of mutual success. The event was attended by current and former BITZER employees who had worked together throughout the past 30 years, including Keun-ok Yoo and Gianni Parlanti, Chief Sales and Marketing Officer of BITZER.

Gianni Parlanti stated, “Over the past 30 years, we have worked together to strengthen our position in Korea’s refrigeration and air-conditioning industry and become a leading player in the market. I personally served as Managing Director of BITZER Asia for eight years, and during that time I directly witnessed how greatly Samyoung’s dedication and professionalism contributed to BITZER’s success.”

He added, “Over the decades, we have built deep mutual trust through our cooperation. This trust will serve as the ideal foundation for continued success in the future.”

Samyoung Recognized as a Top Partner

For many years, Samyoung Machinery has recorded some of the highest sales performances among all BITZER partners worldwide. Through Samyoung, BITZER achieved one of its most successful years in Korea in 1995 alone, selling approximately 8,000 units of the 4PF/4PFC reciprocating compressor series. To date, around 72,000 compressors have been sold in the Korean market.

Samyoung helped establish a strong foundation for BITZER in Korea and also made a significant contribution to the establishment of BITZER Korea in 2007. The two companies continue to cooperate more closely than ever while maintaining steady success.

BITZER Korea’s sales increased sharply from €8 million in 2007, during its early establishment period, to €18 million by 2016. During the same period, Samyoung’s purchasing volume also rose from €2.6 million to €6.1 million. In 2015, Samyoung expanded and relocated its headquarters to Hwaseong, demonstrating its continued commitment to growth in the Korean market.

Jürgen Riesch, who retired as Head of Technical Sales International at BITZER, commented, “The partnership between Samyoung and BITZER has been a great fortune for both companies. Even 20 years ago, refrigeration and HVAC professionals in Korea would immediately think of Samyoung whenever BITZER was mentioned.”

He continued, “Through this partnership, we opened a new chapter in Korea’s refrigeration and air-conditioning industry. Winning the BITZER Distributor of the Year award twice, in 2004 and 2009, was a completely deserved achievement.”

https://www.kharn.kr/news/article.html?no=4768